The author posits that telling a compelling story builds credibility for yourself and your ideas. He says that most effective stories share five characteristics: audience-specific, contextualizes your story, humanizes your story, makes it action-oriented, and allows you to show humility. Drawing on your current or past position, describe a workplace situation where storytelling would be helpful in getting a point across. What story would you use to support an idea? Support your example with specific observations about three of the five characteristics.
Corporate Communication and Contemporary Business Challenges, is classical research from an era when the term “corporate communication” was coined. Page 8 lists three communication functions that the author labels as a path to success. Are these steps consistent with the information presented in previous readings? How do they differ or confirm what you now know about organizational communication?
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