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Executive Summary · General Description of the Country: general overview, population, relevant trade statistics, top 2 imports and exports

Executive Summary · General Description of the Country: general overview, population, relevant trade statistics, top 2 imports and exports

submit a 10-12 page paper outlining their chosen country (JAPAN). The following sections should be included in the final paper:

·         Title page (does not count toward page requirement)

·         Table of Contents (does not count toward page requirement)

·         Executive Summary

·         General Description of the Country: general overview, population, relevant trade statistics, top 2 imports and exports

·         Economic Environment: Per capita income/average household income, income distribution, general state of the economy, significance of these economic aspects for marketing in this country

·         Cultural Environment: language(s) spoken, religion(s) prominent, specific aspects such as customs, business practices, etc, and how these cultural aspects affect marketing in this country

·         Political/Legal Environment: general political system and climate, various laws applying to trade, customs regulations, tariffs, etc.  How do these factors affect marketing within this country?

·         Financial Environment: currency(ies) being used, exchange rates with respect to the U.S. dollar.  How do these aspects affect marketing within this country?

·         Nature of Infrastructure: General description of infrastructure (presence and quality of road, rail, and air transportation; communication systems, advertising agencies, retail outlets, etc), Internet infrastructure (percentage of population with Internet access), and how will the infrastructure affect marketing programs to this country?

·         Conclusion: Based on your answers to the above, would you recommend Campbellsville University begin marketing its programs in the country you have selected? Justify your answer.

·         Reference page (does not count toward page requirement.)


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