Evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
Using the Southwest case study, write a 6–7 page paper in which you:
- Evaluate Southwest’s operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
- Analyze how operation management activities affect the customer experience. Select two operation management challenges and provide the solutions for confronting them.
- Examine Southwest’s value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
- Determine the different types of performance measurements that can be used to measure Southwest’s service-delivery system design. Select at least two types that can be applied and provide justifications for the selection.
- Examine the different types of technologies applied to Southwest’s service operations and evaluate how the technologies strengthen the value chain.
- Use at least two quality resources in this assignment that do not include the initial case study. Note: Wikipedia and similar websites do not qualify as quality resources.
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