MKT 574 UOP Digital and Social Media Strategy
Prepare a 10- to 15-slide presentation with detailed speaker’s notes and visual elements.
Complete the following in your presentation:
- Identify a company that could benefit from better use of social media.
- Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
- Use a separate slide for each social media/digital channel including the pros and cons or strengths and weaknesses. Please include the pros and cons on the slide itself.
- Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your analysis. Be sure to discuss how the online strategy will be implemented.
- Determine key performance indicators to measure the success of the online strategy.
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