Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

MKT 315 GCU Pepsico Inc Marketing Plan Analysis & Overview

MKT 315 GCU Pepsico Inc Marketing Plan Analysis & Overview

MKT 315 GCU Pepsico Inc Marketing Plan Analysis & Overview 

TOPIC: Benchmark – Marketing Plan Analysis and Presentation: Part 2 – Product or Service and Price

Assessment Description

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives.

Review:

Review the following topic resources.

Topic 3: “Consumer Purchasing Decisions”

Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery”

Topic 5: “Pricing and Breakeven Analysis”

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.”

Part 2:

Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources.

Company Background:

1. Company name, vision, and mission.

2. Company marketing objectives.

Consumer Behavior:

1. Describe the customer segments and target markets.

2. Describe characteristics of the target markets that will affect product/service and pricing decisions.

3. Describe how the company differentiates its product and positions its brand.

4. Describe a consumer buying behavior model for this company and brand.

Product or Service:

1. Describe the product mix.

2. Describe the product lines.

3. Describe the service processes.

4. Discuss physical evidence of service, service scape, and ambiance.

5. Discuss the roles of company employees in service delivery.

Price:

1. Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.

2. Provide example of current company pricing strategies.

3. Describe pricing tactics (discounts, etc.) that are used to drive short-term demand.

General Requirements:

Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Submit the “Marketing Plan Analysis and Presentation: Part 2 – Research Template” and PowerPoint presentation with speaker notes.

RESOURCES

Review “Developing Target Markets,” from the GCU Academics – Business, located on the YouTube webs https://www.youtube.com/playlist?list=PLg_v7K-G8mejFVh4ZkG_6-L4F0ktnD-jLite.

Read “How to Price a Product: A Scientific 3-Step Guide (With Calculator),” by Peters, located on the Sumo website (2019). https://sumo.com/stories/how-to-price-a-product

Read “How to Price Your Products,” by Wasserman, from Inc. https://www.inc.com/guides/price-your-products.html

View “Pricing and Breakeven Analysis,” from the GCU Academics – Business, located on the YouTube website. https://www.youtube.com/playlist?list=PLg_v7K-G8meg7R4yWPQvBQd-51wioq5Bq

Read “The Ultimate Guide to Pricing Strategies,” by Decker, located on the Hubspot website (2019). https://blog.hubspot.com/sales/pricing-strategy

Read “What Is Break Even Analysis?” located on the Corporate Finance Institute website. https://corporatefinanceinstitute.com/resources/accounting/break-even-analysis/


"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.