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International Marketing Communication process

International Marketing Communication process

International Marketing Communication process


Answer the questions with approximate 200 words (FOR BOTH) – include 2 references website

Consider the International Marketing Communication process and explain how an organization with little MARCOM experience in a foreign country might mitigate potential communication errors?

Consider the elements of a Canadian communications message for a Canadian product – music, imagery, talent, words, format. What encoding might take place to effectively deliver that message in Spain (a high context culture) ?


Using proper marketing communication channels is important in succeeding in a foreign market. In general an organization with a few MARCOM experience in a foreign country can use the following steps to mitigate potential communication errors through:

Positioning and claiming an attractive mindset within your consumer base.

-Utilizing a marketing message  technique using social media setups to create a framework to provide the customers with what your business purpose is.

-MARCOM should focus on creating and delivering relevant information to the consumer throughout the buying process.

-Accept and learn cultural differences, and understand different body languages adopted in the foreign country.

-Have patience while communicating with consumers, learn from errors and and improvise.

Viewpoints using Canadian product in upselling the product in Spain

High context culture like Spain mostly may use the same level of education, religion and history.

It is important to understand the difference between communicating with high and low context cultures. It is important to focus on

1. Having professional relationships with consumers.

2. Earning trust of customers through credibility and expertise.

3. Being punctual.

4. Focus on a given task.

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