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describe what is organizational culture and company brand

describe what is organizational culture and company brand

describe what is organizational culture and company brand

4-pages report (times new roman, 12, single spaced), citing at least 3 academic references (from handbooks, academic journals, case studies):

– Page 1: describe what is organizational culture and company brand (Describe theoretical concepts and provide examples);

– Page 2: describe the selection of candidate employee process (Describe why is important to assess and include the employee’s personality in business, and how candidate can be assessed by interviews and tests. Provide examples);

– Page 3: describe how to motivate and engage employees (Describe theoretical concepts and provide examples);

– Page 4: describe how to manage training and compensation (Describe theoretical concepts and provide examples).

The grading will assess your capacity to demonstrate:

ü theoretical knowledge (comprehensive and exhaustive, and with clarity);

ü critical reflections on application to examples;

ü references inside the report and in the reference list must be according to Harvard referencing style


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