Conduct some additional online research to find other examples besides those in the textbook or the article of Gilmore and Pine
Conduct some additional online research to find other examples besides those in the textbook or the article of Gilmore and Pine (https://hbr.org/1997/01/the-four-faces-of-mass-customization), provide an example of a company with which you are familiar with brief explanations that demonstrate your understanding of each customizing type. (Please define each customizer type clearly and identify a company that fits EACH category.)
- An adaptive customizer (15 points)
- A cosmetic customizer (15 points)
- A collaborative customizer (15 points)
- A transparent customizer (15 points)
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