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Global Expansion

Global Expansion

Global Expansion

Refer to www.globaledge.msu.edu and select “Economic Classification” for data to support this assignment.

Within an industry that is of interest to you, create a scenario in which a U.S. company is interested in expanding to and introducing a new product into an emerging market country.
Write a paper (1,250-1,500 words) that assesses the risk of expanding the product you selected into the emerging market country you have selected. Include the following in your paper:

  1. A summary of the scenario you created. What product will you be marketing? Into what emerging market country will you potentially be entering?
  2. An analysis of the characteristics and description of the potential emerging market country.
  3. A summary of the marketing theory(ies) that support your decision to expand.
  4. An identification and assessment of three marketing risks that a company within the industry you selected needs to consider before expanding into the potential emerging market country.
  5. A description of what market leaders can do to mitigate each of these risks.

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