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BUSI 750 Liberty University Employer Branding Project

BUSI 750 Liberty University Employer Branding Project

BUSI 750 Liberty University Employer Branding Project 

INSTRUCTIONS
Write a 6 page paper that applies, reflects, and synthesizes the following questions:

1. Identify and discuss 2 or 3 major insights from Keller (chapters 5-8) as applied to
employee performance management and appraisal processes (Valentine chapter 10).

2. Identify and discuss 2 or 3 major insights from Hardy (chapters 3-4) as applied to
employee training and career development processes (Valentine chapters 8-9).

3. Employer branding is a key means by which contemporary organizations implement a
strategic approach to HR.  What are 2 or 3 key differentiators of a branded approach to
employee recruitment and employee selection (Valentine chapters 6-7)?

4. Consider your current or most recent employer organization.  Delineate 2 or 3 strategic
HR recommendations for improving the employee recruitment, employee selection, or
the employee performance management and appraisal processes (Valentine chapters 6-7,
10).

Required Sources
You must use the course texts as well as articles from scholarly and practitioner journals. Be sure
to use current APA format, and include in-text citations for the following sources:
 At least 2 citations from Valentine (2020).
 At least 2 citations from Hardy (1990).
 At least 2 citations from Keller (2012).
 At least 2 citations from related scholarly journals (e.g. Human Resource Development

Quarterly, Human Resource Development Review, Human Resource Management
Journal, Journal of Applied Psychology, Journal of Strategic Human Resource
Management, Journal of Biblical Integration in Business, Christian Scholars Review),

 At least 1 citation from a related trade/practitioner publication (e.g. Harvard Business
Review, HR Magazine, T&D Magazine, Business Week, Wall Street Journal).


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